To close out the year and welcome in the next, this New Year's Eve celebration brought together Amsterdam's creative scene for one last dance at The Hoxton Lloyd, a party built around an 80s/90s prom night theme, complete with mood lighting, corsages, bold outfits, and a dance floor that didn't quit until sunrise. Powered by Havana Club, the night turned a phrase people throw around without thinking, "see you soon," into something with actual weight: a proper send-off with the people who shaped the year, before everyone scattered into whatever comes next.
Client
25th Hour Agency
Sector
Events, Brand Collab
Discipline
Artwork, Design, Print Work
Role
Art Direction, Design. I built the visual identity from scratch and made sure it held up whether it was on a screen, a wall, or paper.
Collaborators














