Time doesn't Sleep - G-Shock
About
G-SHOCK’s Time Doesn’t Sleep campaign landed in Amsterdam for ADE and I built the visual world for it. Announcement artwork, beamer animations, a DJ compilation video and overlay reels, all carrying the rhythm and endurance of the DW-5600UBB-1 through Hoxton Lloyd for one night. Amsterdam met Paris on the dancefloor. The visuals made sure it held together from flyer to screen.
Client
G-SHOCK
Sector
Fashion & Culture, Events
Discipline
Art Direction, Design
Role
Art Direction, Design. I built the visual identity from scratch and made sure it held up whether it was on a screen, a wall, or paper.
Collaborators
25th Hour Agency
