For ADE, Don Julio partnered with The Romans to bring "Charlotada" to life, a Mexican-inspired hangout inside KNTXT Turbo Club, built around tacos, tequila, and techno, anchored by an opening night featuring Charlotte de Witte. The brief called for a full suite of print and digital assets: a food menu and cocktail menu for the Don Julio x Sins of Sal dinner, double-sided recipe cards for the goody bags, name cards for each seat, and an invitation sent to media and influencers. Everything had to carry Don Julio's premium tone while staying playful, tying back to the brand's "Por Amor" line and matching the feel of an existing e-invite the client had already approved.